Event Services

Whether you want your event to increase brand recognition, elicit donations, or simply be the party of the year, creative signage, print, promotional, and marketing materials ensure your event is a success for your brand and a blast for your guests.

 

Signage

Creative event signage can transform a good event into a great one. Overall, it creates an environment that makes your event and brand more memorable. Consider how signage can impact the following aspects of your next event:

  • Enhance the overall ambiance, creating a positive atmosphere in the likeness of your brand
  • Recognize the sponsors who made it all possible
  • Share the important mission of your brand or cause
  • Create “Instaworthy” interactive moments, encouraging attendees to have fun, snap photos, and share the good times with their followers
 

Print

Printed event materials create a tangible connection with attendees long after the event is over, fostering awareness and sustained commitment. Print materials can help you accomplish the following at your next event:

  • Educate attendees about your business or cause, continuing that connection after the event with take-home materials
  • Inspire action, like donations, sponsorship, or further engagement
  • Provide in-depth information about your organization to turn guests into brand or cause advocates

Promotional Products

Providing promotional products at your events is not only a way to show your appreciation for your guests, but to further promote your brand. Whether it’s a tote bag, tumbler, or beanie, promotional products are a great way to meet the following goals:

  • Extend your reach beyond the event, as your guests will be brand ambassadors when they use or wear your promo products
  • Promote word-of-mouth marketing when guests rep your brand
  • Show appreciation for your guests by honoring them with a gift
  • Stay top-of-mind with products that are useful after the event
  • Get creative by tailoring your promotional products to the event theme or your guests’ interests

 

Marketing

The event marketing you invest in before and after will bring in more guests for your occasion and keep them involved after it’s over. From mailers to digital and email marketing, promoting your event and staying connected with guest will help you accomplish goals, such as:

  • Build anticipation and set the tone for your event, what to expect, and its themes
  • Spotlight your event when guests rep your brand
  • Show appreciation for your guests with a physical invitation to give it the gusto it deserves (plus, more people will mark their calendar when they get an invitation in the mail)
  • Turn guests into brand loyalists when you follow up with them post-event
 

The Cause

Madelyn’s Fund helps families with costs related to a NICU stay and funeral expenses for those who have experienced the tragedy of infant loss. The Pink Bow Gala is their largest fundraising event of the year.

The Strategy

  • Raise more donations. A bow wall allowed attendees to purchase a bow in honor of a loved one and donate to Madelyn’s Fund. By creating an experience for attendees and a way to connect with loved ones, the bow wall made for an engaging donation opportunity. A live auction with physical and experiential gifts depicted through signage created another opportunity for continued donations.
  • Communicate the cause. Branded cubes with facts about the impacted families were stacked throughout the event. In addition, signage shared testimonials from families who received assistance.
  • Better recognize sponsors. With their logos displayed on signs and print materials, plus a special check-in table, sponsors were properly recognized for their generosity in supporting the event.
  • Make the event fun! Interactive signage like an on-trend “Barbie box” and a champagne display created photo-worthy experiences. Guests also received custom Madelyn’s Fund tumblers they can use time and time again, increasing brand recognition for the cause.

The Results

“We are so grateful to AlphaGraphics for everything they did to uplevel our event. Not only was the event beautiful, but there was so much more awareness, recognition for our sponsors, and special touches that elevated the night.” - Rachel Lee, founder of Madelyn’s Fund.

Madelyn’s Fund surpassed their fundraising goal by 8%, making the 6th annual Pink Bow Gala a record-breaking event!

The Cause

The American Humane Hero Dog Awards® honors hero dogs who have accomplished feats like helping law enforcement keep communities safe, beating the odds after their adoption from a shelter, and providing help for humans with disabilities. The annual gala is their biggest fundraising event.

The Strategy

  • Host the most elegant gala yet. A rebrand incorporated elements of the venue’s tropical location and 1920s origins, while tying in the classic American Humane Hero Dog Awards® branding. The theme was carried out in big signage and small details, presenting the brand at every touchpoint.
  • Make the dogs (and their owners) the stars. With a Hollywood-inspired red carpet and signage featuring the hero dogs, the dogs and their owners took center stage.
  • Increase awareness. Materials showcasing the hero dogs and the mission of the awards added an emotional element, reminding guests of the important difference the dogs have made.

The Results

The 13th annual Hero Dog Awards Gala was American Humane’s most elegant event yet, strengthening its brand and mission. The gala gave the hero dogs their deserved moment in the spotlight for all their hard work making communities safe, helping people with disabilities, and rescuing those in need. The Hollywood-inspired backdrops and floor graphics were a crowd-favorite and made for great photos.

Elevate your Next Event

Whether you’re planning a fundraising event, gala, or party, partner with AlphaGraphics to take your event to the next level.

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